At Rafter, we design, develop and implement leading analytics strategies that focus on providing your business with the information and analysis it needs to grow online.
Reliable data is the driving force of any successful online business, without it, you’re stabbing in the dark as to what your customers are doing or how effective your efforts actually are.
Our analytics service is broken into two key areas; collection of data and in-depth analysis;
Without reliable data collection, any decision making is seriously impaired. That’s why we go to greath lengths to implement a comprehensive and accurate data collection system to ensure the information we capture accurately matches what’s happening on your site.
With any new client, we will develop a specification based on your business needs and an audit of your existing set-up.
We then develop a list of metrics and data points that are important that we can track. Once agreed between both parties, we’ll then work alongside you to implement the relevant tracking codes or tags onto your site.
We will extensively test the codes under a multitude of different scenarios to ensure they all work as intended; these fringe situations are typical areas where analytics implementations come undone and pollute the data.
On-going we’re able to evolve this collection to adapt to the ever changing market.
We predominantly work with Google Analytics & Google Tag Manager and are able to provide hands-on implementation support for developers.
With reliable data at our disposal, we’re able to utilise all the information collected to start making informed decisions on your paid search accounts.
Rather than relying on gut feeling, we pair our experience with your data to optimise your account, spot opportunities and also potential areas of improvement.
As an ongoing process, we continue to measure & iterate based on what the data is telling us.
We can support your analytics:
Below are a few recent comments we've had from our clients:
