Gushlow & Cole are a luxury fashion brand who hand make shearling and leather products in the UK.
They had ran Google Ads in the past but were looking to improve their performance for the next season and got in touch with Rafter Digital.
We created a brand new account for Gushlow & Cole focusing on a mix of branded and non-branded terms as well as creating a brand new shopping feed with optimisations to help target key terms.
We also flexed and adjusted the overall season budget to help make the most of changes in demand.
The new search and shopping campaigns saw improved performance against previous seasons and helped drive new customers to the site.
We reached out to Rafter Digital to help build on the existing Google Ads activity we had for Gushlow & Cole. Rafter were able to identify what was needed to update the account, which included building new search and shopping campaigns along with setting up some additional tracking.
We were really pleased with the results and would highly recommend Rafter Digital!
